Before
Announcement material is not media-readyPositioning, product notes, executive quotes, proof points, and launch timing are collected but not shaped for media review.
- Launch context
- Quotes
- Proof points
New · New · Marketing
Shape launch facts into a press release draft and media pitch notes. DearClaw uses the provided context to produce the final output: press release package ready for review, with evidence, assumptions, open questions, and next actions.
USE CASE OUTCOME
Positioning, product notes, executive quotes, proof points, and launch timing are collected but not shaped for media review.
DearClaw creates headline options, announcement copy, quote drafts, proof points, boilerplate, media FAQ, and checklist.
HOW IT RUNS

QUICK ANSWERS
Shape launch facts into a press release draft and media pitch notes. DearClaw uses the provided context to produce the final output: press release package ready for review, with evidence, assumptions, open questions, and next actions.
Press Release Draft is for teams working on marketing use cases in DearClaw.
Start with goal: Shape launch facts into a press release draft and media pitch notes., material: launch facts, and result: Press release package ready for review.
Press Release Draft produces Headline options, Quote drafts, and Media FAQ.
Start with launch facts plus the goal for this case. DearClaw organizes the context, highlights the important gaps, and turns it into the final output: press release package ready for review.
It fits repeatable knowledge work when the user can provide useful source material and review the result before acting. It should not replace final judgment, approvals, or source-of-truth systems.
The related section links to nearby DearStore use cases that share audience, category, or output intent.